All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.
Posts in category Ethics Snippets
Online advertising sites (e.g. www.gumtree.co.za) and social media (e.g. Facebook) offer great opportunities to recruit research participants, especially for qualitative research (e.g. focus group discussions). However, ethical research requires that research client information (e.g. their identity, and project details) remains confidential. Also, data quality can be severely compromised if participants are briefed (i.e. primed) about, […]
You are approached by a University student who is struggling to complete the research component of their Masters in Business Administration. Their research supervisor or lecturer does not have time to help them, or has not been able to give them enough guidance to know what they are doing, and they ask for your assistance. […]