Posts in category Ethics Snippets

Social Media Research – by Julie Rathbone

As researchers we have an equal responsibility to both client and participant – and the latter is sometimes forgotten. It is of utmost important that people who take part in our studies are protected in terms of the data they give us. They have a right to know exactly what that data will be used […]

Updated SAMRA ESOMAR/ICC Code of Conduct

Updated ICC/ESOMAR International Code for market, opinion and social research and data analytics is future-proofed to strengthen public trust and confidence.

Ethics Snippet – 21 July 2015

Are you using pirated software? Can researchers participate in research? Who owns research participant data? Are you presenting client results at conferences without their permission?  

Ethics Snippet – 15 August 2014

Online advertising sites (e.g. and social media (e.g. Facebook) offer great opportunities to recruit research participants, especially for qualitative research (e.g. focus group discussions). However, ethical research requires that research client information (e.g. their identity, and project details) remains confidential. Also, data quality can be severely compromised if participants are briefed (i.e. primed) about, […]

Ethics Snippet – 4 June 2012

Research results are often of value to the general public. You or your client would like to publish some research results in the media. However, you cannot control how research results are interpreted by the audience. Or can you?  

Ethics Snippet – 4 April 2012

You are approached by a University student who is struggling to complete the research component of their Masters in Business Administration. Their research supervisor or lecturer does not have time to help them, or has not been able to give them enough guidance to know what they are doing, and they ask for your assistance. […]


  1. SAMRA Ethics Update

    July 5 @ 9:00 am - 10:00 am UTC+2
  2. The Art of Asking Questions

    July 19
  3. SAMRA AGM 2017

    August 2 @ 2:00 pm - 5:00 pm UTC+2
  4. SAMRA Red List Demo 2

    August 25 @ 9:00 am - 10:00 am UTC+2
  5. SAMRA Research Participant Database (RPD) Demo

    August 25 @ 11:00 am - 12:00 pm UTC+2