Category: Ethics Snippets

From time to time, SAMRA publishes information about ethical conduct to assist members and to ensure that we fulfil our public protection mandate

All the ethics that generally apply are amplified when it comes to social media research as it is such a public and powerful domain.

Updated ICC/ESOMAR International Code for market, opinion and social research and data analytics is future-proofed to strengthen public trust and confidence.

Are you using pirated software? Can researchers participate in research? Who owns research participant data? Are you presenting client results Read more…

Online advertising sites (e.g. and social media (e.g. Facebook) offer great opportunities to recruit research participants, especially for qualitative Read more…

Research results are often of value to the general public. You or your client would like to publish some research Read more…

You are approached by a University student who is struggling to complete the research component of their Masters in Business Read more…

Annual Conference 2018

Upcoming Events

  1. SAMRA AGM 2018

    August 6
  2. ESOMAR Congress 2018

    September 23 - September 26