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For the fifth consecutive year, we have selected a few promising students to act as Student Guides at the SAMRA Annual Conference taking place on 17 and 18 May 2017 at the Protea Hotel by Marriot, Stellenbosch, Western Cape, South Africa. It is part of the SAMRA industry-level strategic talent management programme, created to facilitate […]
Programme details Introduction to Protection of Personal Information will set the scene in terms of local and international legislation and the trends that resulted in the legislation. Protection of Personal Information and Research will draw the distinction between marketing and research activities, and contextualise privacy requirements for research activities, in terms of the legislation and […]
Zinzi Booi: Marketing Research is as I see it a way into a world beyond that of the naked eye, often we find ourselves neglecting the effects that the world around us has, yet proven clearly by research tools that it is because of Marketing Research that certain things exist in a clearer way. Read […]