SAMRA is a non-profit, voluntary association of research organisations and researchers who offer and make use of market research, social research, opinion polling and data analytics.

I hereby kindly invite you to partake in this (academic) research project on airline choice within the South African domestic airline market, which I am conducting in fulfilment of my doctoral studies with University of South Africa (UNISA).

The SAMRA AGM 2018 is scheduled for 6 August 2018 We hereby call for proposals to the AGM, including nominations to the Read more…

The SAMRA Journal 2017 looks at the role of research. Is research a tool primarily to guide strategic decision making, or primarily to fine tune how well you are executing in your operations?

SAMRA Annual Conference 2018, scheduled for 12 and 13 June in Umhlanga, Kwazulu-Natal, South Africa, is set to be inspirational Read more…

What can you do to show off your brand and at the same time support the local insights industry in Southern Read more…

At SAMRA we are passionate about everything that helps society, organisations, communities and individuals to thrive. To help us make a difference, we are running a competition for students, for the best idea for research that could lead to the ultimate make-things-better hack!

What a line-up at the SAMRA Annual Conference this year! This year’s programme includes more than 20 selected speakers, 3 guest speakers, 2 panels and a student competition.

It’s 3am and I am wide awake.My diary is full today. So is my head: with the past, present, future. Numbers and words and images and thoughts and sounds and smells and tastes flame and freeze through my brain. Reality and serenity and substance and science and innovation and engagement and pleasure and passion and imagination and agitation and exaggeration …but what is hype and what is reality?!

The Services SETA hereby cordially invites all members and skills development facilitators to attend the Workplace Skills Plans and Annual Read more…

The SAMRA Annual Conference is about new thinking and exciting developments; about being challenged and being inspired; ultimately, about growing a community of learned providers and users of market research, including marketing research, economic research, business research, social research, political research, opinion polling and data analytics.

Annual Conference 2018

Upcoming Events

  1. SAMRA Annual Conference 2018

    June 12 - June 13
  2. SAMRA AGM 2018

    August 6