In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs, behaviours and attitudes. How do we really provide this intimacy? Where are the front row seats?
It is with great pleasure that ESOMAR and GRBN announce the launch of a new digital consultation process for joint global guidelines. The first guideline for consultation under this process is the revised ESOMAR GRBN Guideline on Research and Data Analytics with Children, Young People and Vulnerable Individuals. To participate in the consultation, you can […]
It is time for the annual SAMRA Salary Survey! The SAMRA Salary Survey 2017 marks the 8th year that SAMRA is running this survey for South African data, market research and insights operations. The purpose of the SAMRA Salary Survey is to describe salaries in key roles and to track general salary trends in the insights industry […]
By Jane Mosala, SAMRA Membership Administrator The Services SETA held a Stakeholder Engagement Workshop on 20 November, 2017. More than 350 stakeholders attended the workshop held at the Birchwood Hotel in Boksburg. The purpose of this workshop was to engage stakeholders in a conversation regarding new announcements that the SETA had to make. The current […]